Green Lists - Direct Response Associates, Inc.

With the USPS reporting over 25% of direct mail is undeliverable as addressed-junk mail abounds. Response rates have gone from 2+% a decade ago to less than 1%. Your undeliverable and miss-delivered mail will be greatly reduced if you obtain only current-month data from the most accurate sources and utilize the appropriate postal and demographic selects.

The differences in list selects from various sources are staggering. Nothing could be more “green” than mailing only to the appropriate prospects. Please see, “How to buy a list” for some free advice on obtaining the most accurate and appropriate lists.

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Direct Response is a full-service list brokerage offering clients the lowest rates on both current-month (and wholesale data when appropriate) from every traditional list compiler, as well as on-line access to all 60,000+ specialty, subscription and response lists.
Having sold thousands of lists to the nation’s largest 100 banks, insurance companies, and market research firms, we (with their help) have learned to cull only the most accurate and appropriate lists and data for nearly any campaign. We know of no other list sources able to provide higher quality lists than we provide.