Direct Response culls the most accurate business and consumer records from the current-month “Retail” files of only the most accurate list compilers using unique selects and expertise unknown to many of the compilers’ representatives, let alone the …
Main Content
We recommend Dun & Bradstreet business data and Epsilon consumer data for nearly every application and dismiss data from nearly every other list compiler.
Most lists are too inaccurate and postage and printing are too expensive to take chances on an inaccurate or inferior list.
We claim to know more about Dun & Bradstreet data than anyone. I held 11 positions there and was responsible for D&B’s trade relationships with the largest 100 banks in the nation.
The Best Testimonial Ever: D. R. Libey, of the Libey Marketing Consultancy, cited as, “One of the Top 100 Marketers of All Time,” (according to Sales and Marketing Magazine). Specialized knowledge is very hard to access. Certain individuals zero in on one area until they become super-experts; these are the people you need to have on your contact list. Kirk Nagle is one of these super-experts who navigates his way through the myriad of mailing lists and list companies and comes up with programs and plans that work for you at significant savings. Read More
How We Do It
For more than 40 years we’ve been working directly with current-month data. Our team has decades of combined experience including 13 positions with Dun & Bradstreet, winning Presidential and other awards, direct access to those compiling the …
Who We Do It For
Direct Response currently services many of the largest 100 banks, insurers and research firms in the nation. They rely on our expertise in understanding the various compilers’ offerings, the sources of each data element, their variables, composition, …
There are over 100,000 places to buy a mailing list. For Expert advice you won’t find anywhere else watch these videos.
The Truth About Mailing Lists
Expert advice you won’t find anywhere else! Watch these videos We promise much better results …
Direct Mail Facts
Direct marketing is a science that can be tracked to the penny and continuously improved. Misunderstanding of lists and selects is the industry’s …
Business & Consumer Lists
Traditional Compiled Business and Consumer Lists: 1. We strongly suggest your primary source to obtain your current-month, retail, compiled …
Compiled Specialty Lists
1. Many are not what they seem. Please read about traditional compiled lists (above) as the same pitfalls apply to nearly all compiled specialty …
Subscription Lists
Nearly every marketer knows that if there are subscription lists available for your target audience you should at least test them. This is often the …
Response Lists
Response data is invaluable for targeting those with specific interests, life-stage events, and other demographics as there is often no other way …
Saturation Lists
Obviously, those that find most of the addresses in a given area worth targeting can utilize saturation mailings saving a great deal on …
Green Lists
With the USPS reporting over 25% of direct mail is undeliverable as addressed-junk mail abounds. Response rates have gone from 2+% a decade ago to …
Not Junk Mail Lists
Junk mail is the wrong offer sent to the wrong person. The right offer sent to the wrong person is no less junk than the wrong offer sent to the right …
E-Mail Guidelines
Please click the pdf for extensive instructions, guidelines, and best practices on e-mail design and marketing. Email Guidelines …
International Lists
International lists are, in many cases, far less accurate than domestic lists, yet many must rely on them. Of course searches of lists of lists should …
UCC Lists
UCC lists (Uniform Commercial Code filings) are an invaluable resource for identifying competitor relationships with the availability of targeting by …
Free List Analysis
Get your free list analysis to determine your list deliverability and accuracy according to various sources. All compilers offer this at no …
List Source Comparison
Please click below for a comparison between list sources and the services they provide. List Source Comparison …
Compiler Counts Compared
Households-Nationwide-by-Income-Ranges-by-Compiler Businesses Nationwide by Sales Volume by Compiler …