by Why You Should Call Us
What We Do
Direct Response culls the most accurate business and consumer records from the current-month “Retail” files of only the most accurate list compilers using unique selects and expertise unknown to many of the compilers’ representatives, let alone the list industry.
We access the data directly and do not use installed, out-of-date “Wholesale” files, which are updated only quarterly, semi-annually, or sometimes monthly using already out-of-date data, the source of 90%+ of all lists sold by resellers. We obtain your data when needed from the compilers’ current-month files, where the rest of the industry “updates” old data monthly using postal processes-never obtaining the freshest data from the compilers.
Who We Service
Direct Response currently services most of the largest 100 banks, insurers and research firms in the nation. They rely on our expertise in understanding the various compilers’ offerings, the sources of each data element, their variables, composition, and accuracy.
Once the appropriate selections and methods are determined they rely on us to negotiate large custom contracts and to provide current-month data at the lowest prices anywhere.
Our ability to deliver as many as 100,000,000+ business records in a given year (saving one customer more than $1,000,000 in a single contract), assures we provide wholesale pricing on retail (current-month) data where the industry provides wholesale (out-of-date) data at retail prices. We have no competition.
How We Do It
For more than 40 years we’ve been working directly with current-month data. Our team has more than 50-years combined experience including 13 positions with the largest business-data compiler, winning Presidential and other awards, direct access to those compiling the data, and we’re even paid consultants and a test site for new products, programs and delivery systems.
We’ve gathered the data, analyzed it, wrote programs to process it, and even wrote the original credit reports on the world’s largest credit-reporting agencies (and 50+ subsidiaries) for their President of Operations.
As the only National Account Coordinator, a company of 60,000+ employees at that time, our founder was responsible for their relationships with the largest 100 banks in the nation. 33% of these same banks are now our customers.